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A band can respond to success in many
different ways.
It can become complacent and rest on its laurels.
It can become cautious and just give fans more of
the same thing they liked the last time. It can
become cocky and not even care about what comes
next.
Or it can be like Buckcherry and go for the throat.
Emboldened, enriched, inflamed, and re-invigorated
by the success of 2006's RIAA platinum, Grammy-nominated
15 (which included the monster hits "Crazy
Bitch" and "Sorry"), the hard rockin'
California quintet returns with BLACK BUTTERFLY,
a 12-song set that strides forward with the kind
of confidence and spirit of adventure you expect
from a band that feels it constantly has more to
prove. Produced by guitarist Keith Nelson and Marti
Frederiksen (Aerosmith, Def Leppard, "Almost
Famous," Fuel), BLACK BUTTERFLY finds Buckcherry
using the revival spurred by 15 to push itself even
further in its quest for Sex, Drugs, and Buckcherry.
"The bar's been raised because of 15,"
says frontman Josh Todd. "We spent longer on
the writing process for BLACK BUTTERFLY than for
any of our other records. We wanted to make sure
that we had the goods, because 15 was a great record.
We want to continue to elevate our game."
Nelson concurs, adding that, "I think the
challenge for us has been just to get back to the
headspace we were in three years ago, when it was
us against the world and we had to make the record
of our lives. I think that's exactly where we're
at. We haven't changed much in the process - it's
the same rehearsal space, the same pre-production
room. The only difference is the cars in the parking
lot are a little nicer."
There's no question that 15 was the album of Buckcherry's
career to this point - the right record at exactly
the right time.
After a quick-start in 1999 with an RIAA gold debut
album and hits such as "Lit Up," "Check
Your Head," and "For the Movies,"
Buckcherry went on a much-needed hiatus in 2002
in order for Todd and Nelson to regroup and refresh
their enthusiasm for the band. Todd recorded a solo
album in 2004, while Nelson wrote and recorded with
other artists. The two even performed and wrote
briefly with Slash, Duff McKagan, and Matt Sorum
in the precursor to Velvet Revolver. But the duo
never lost their desire to bring back Buckcherry.
They reactivated the band in 2005 with three new
members - guitarist Stevie D., bassist Jimmy Ashhurst,
and drummer Xavier Muriel - and signed on a committed
management team at Tenth Street Entertainment.
That commitment was particularly valuable, since
the music industry as a whole was lukewarm to 15
when it was first shopped around. The band financed
the album itself and first signed deals in Japan
and Canada (where 15 also went platinum) before
a self-release at home was ultimately picked up
by Eleven Seven Music/Atlantic Records. An active
and forward-thinking viral campaign had "Crazy
Bitch" coming out of every radio, Internet
portal, and strip club you could imagine. It went
on to sell more than 1.2 million digital copies
- scoring an RIAA platinum single, earned an RIAA
double-platinum ringtone certification, and landed
a Grammy Award nomination for Best Hard Rock Performance.
15 itself sold more than the combined total of
Buckcherry's two previous albums, and "Sorry"
- sweeping behind 15's other singles ("Everything,"
"Next 2 You," and "Broken Glass")
- became Buckcherry's first Top 10 hit, peaking
at No. 9 on Billboard's Hot 100 chart as well as
hitting the Top 10 of the Hot AC survey. And more
than 300 live shows in support of the album kept
the band abundantly visible throughout that campaign.
Nelson says that Buckcherry appreciates the milestones
it was able to achieve with 15. "It's all such
a gift," he explains, "because four years
ago there wasn't a band. A lot of people left us
for dead. So you can be fearful of success, or you
can move on. I think being grateful and excited
about how lucky we are to have this job… that's
the head space we're in moving forward."
Buckcherry began writing for BLACK BUTTERFLY last
November before hitting the studio in the spring.
"That's coming off 25 months of non-stop touring,"
Nelson notes. "Nobody was really taking off
on vacation. We got right back to work."
The process, Todd says, was much the same as on
15. "I'll just come in with a vocal melody
and we'll build a song that way… Keith'll put his
magic on it, and Jimmy or Stevie will add their
input as well, and we hash it together in a room,"
he explains. "We just tried not to overthink
it. The challenge is to not get all caught up in
'Are they hits? Are they good enough? Is it gonna
be great?' We just finish the songs and start tearing
them apart once we have a body of work that we can
look at."
Ultimately, Todd adds, Buckcherry wanted to keep
pursuing a broad variety of material that would
appeal to the rock dogs who favor "Crazy Bitch"
and "Lit Up" and those who were captured
by the soaring melodicism of "Sorry."
"We like to be well-rounded. We don't want
to be just one speed," Todd says. "We're
always going to have songs that are gonna be great
on Hot AC and Top 40 radio. We always have ballads
on our records. It's OK as long as we stay true
to our roots, which is rock 'n' roll."
The result, BLACK BUTTERFLY, again captures the
band's ability to master a diverse repertoire of
songs. The album erupts with fierce, fast-paced
rock tracks like "Rescue Me" and "A
Child Called 'It'." Yet "Don't Go Away"
is a melodic, mid-tempo plea "about being vulnerable,
longing to be with a loved one but feeling so far
away," Todd says.
Buckcherry does throw a bit of a curveball out
of the box on BLACK BUTTERFLY. The first single,
"Too Drunk...," is a slinky and sexy track
that takes the band in yet another kind of direction,
while still retaining a muscular, rocking core.
"I just wanted something that was funky,"
notes Todd, "so Keith and Stevie collaborated
on it and just turned it into something with a lot
of space to tell a story."
And that story? It's about being too inebriated
to, well, let's say perform. "It represents
my childhood," Todd reveals. "'Too Drunk...'
tells the story of how we rolled as kids. I just
thought it was funny to throw that tag, 'too drunk
to fuck,' because sometimes that was the case."
Buckcherry rolls into another kind of childhood
on another couple of songs. Dave Pelzer's book,
A Child Called "It", about a horrific
case of child abuse in California, yielded two songs
for BLACK BUTTERFLY - "Child Called It"
and the redemptive "Rescue Me." Todd says
of A Child Called "It," there were times
when I had to put the book down because the abuse
of this boy was so bad, but I felt like the book
found me… I was compelled to write this song out
of inspiration from this guy's incredible journey."
"Fallout" deals autobiographically with
some of the struggles and turmoil that have dotted
Todd's life, while "Imminent Bailout"
is "just balls to the wall rock 'n' roll, more
on our punk rock side." "Rose," meanwhile,
is a sweeping road song that Todd likens to Bob
Seger's "Turn the Page" and Guns 'N Roses'
"Sweet Child O' Mine."
Adding to the process this time around was Frederiksen,
who had co-written two songs, "Sorry"
and "Next 2 You," on 15. "After that,"
Nelson notes, "the seed was planted that maybe
we could work together as producers on the new album.
We had a great sort of vibe with him, and he seemed
like the perfect choice."
Todd says that Frederiksen - who co-wrote four
of BLACK BUTTERFLY's songs and also sang backing
vocals - "is really great with melody, and
he's a great musician as well. He understands every
aspect of how a rock song is put together, and he
really helps us to make our ideas gel."
Knowing that 15's rise was very organic and built
on a grass-roots fan campaign and word-of-mouth,
Buckcherry hopes to continue that path with BLACK
BUTTERFLY - at least as much as they can, considering
it's one of the most highly anticipated releases
of the year, quite a change from when 15 came out
nearly two and a half years ago. In fact, as BLACK
BUTTERFLY nears release, 15's "Sorry"
and "Crazy Bitch" remain very active on
radio and singles charts. There will, of course,
be plenty of viral adventures to help fans tap into
the band on a very direct level, but Buckcherry
is particularly looking forward to returning to
the road, first with Mötley Crüe's inaugural
Crüe Fest tour - which Nelson calls "more
fun than human beings should be allowed to have"
- and then with global headlining dates of its own.
"That's the heart of who we are, playing live,"
Todd says. "We've always prided ourselves on
our live show, and that's why we have this really
great foundation when we go out there. I feel like
we really bring the thunder. When we come to your
town we really are focused on giving you you're
money's worth. We're adamant about bringing that
to the table every night, and nothing's ever gonna
change that."
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