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OVATION TV
With a mission to "Make Life Creative", Ovation
TV is a multi-platform network focused on entertaining,
inspiring and engaging the artist in all of us by offering
programming centered on art and personal creativity via
cable, satellite, broadband (www.OvationTV.com) and VOD.
The network, which premiered in 1997, re-launches on June
20, 2007 to a national audience for the first time in its
history with its carriage on DIRECTV.
As the destination for all things art, Ovation TV will appeal
to a multi-generational audience. The network will deliver
content with broad appeal via its traditional linear television
network and use its broadband and VOD platforms to serve
a rich in-depth brand experience -- targeted to specific
artistic genres -- to an audience that is passionate about
art and personal creativity.
The linear channel's primetime programming will feature
a different theme, or "genre," each night -- performance,
people, visual arts, music and film -- with weekends devoted
to original and stunt programming. The schedule leverages
an extensive library of high-caliber programming acquired
from major studios, independent producers, leading American
cultural institutions, educational organizations and other
sources from around the world.
Via its website at www.OvationTV.com, audiences will be
able to experience the entire Ovation TV brand, accessing
niche content in various sub-categories via broadband offerings.
Augmenting the network's original and newly acquired programming,
Ovation TV's partnerships with educational organizations
and cultural institutions will provide the network with
access to a significant supply of high-caliber, locally
relevant content that will also be made available through
local VOD and the internet. VOD is scheduled to launch during
the 4th quarter.
The partnerships with art-focused educational organizations
will also provide distributors with unique opportunities
for local involvement and an increased community profile.
In addition to participating in the industry's acclaimed
Cable in the Classroom initiative, the Ovation TV brand
will serve as a broad resource for educators who will be
able to integrate Ovation TV content into their school curriculum.
With Ovation TV, cultural institutions gain previously-out-of-reach
access to local and national marketing opportunities and
programming platforms. Through educational initiatives and
with public service support, educational organizations are
provided valuable interface with distributors and community
leaders. The organizations also have opportunities to showcase
and share their successful program initiatives and discover
other programs nationwide.
About Ovation TV: Originally launched in 1996, Ovation TV
is a cable channel focused on entertaining, inspiring and
engaging the artist in all of us. The 24-hour channel is
the only television network devoted exclusively to the arts,
personal creativity and making the arts more accessible
to viewers in their daily lives. The network also showcases
the world's greatest artists in music, popular arts, theater,
dance, opera, literature, film, visual and fine art, design,
photography and architecture. With master distribution agreements
in place with major cable operators, Ovation TV plans to
aggressively expand its reach via cable, satellite and online
platforms. In addition, Ovation TV is forming partnerships
with the leading cultural and arts institutions and organizations
in the world to gain unique access to the highest caliber
cultural and creative program content for its viewers.
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