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Kina Grannis Interview


Kina Grannis Chat's With PCM About Her Incredible Viral Video and more!





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Unless you are living under a rock we are sure you have heard the name Kina Grannis popping up all over the place these days. Her viral Jelly Bean video for the song "In Your Arms" made this year's Time Magazine list for Top 10 Creative videos, she has performed on the Ellen Degeneres show, and has recieved critical praise from the likes of Entertainment Weekly and even Project Runway judge and Marie Claire fashion director Nina Garcia.

Recently Kina took a few moments to speak with Kristyn, read the interview below!

Q: You have certainly been a busy lady these day, with the "In Your Arms" video and all. How much of a whirlwind has everything been for you?

Kina Grannis: It's definitely been a whirlwind. We didn't know what to expect putting it out so I wasn't really prepared for anything. Then from the moment it was out it kind of just exploded, then the next day it was on Good Morning America and then made its' way all over the web and news stations. That led to meetings and such and I would say for the first two or two and half weeks things were going so fast I didn't have a lot of time to stop and think about it. It was go, go, go and try not to freak out. Now that it has been out for a bit I have been able to reflect, and wow, it has really been crazy and so exciting.

Q: Did I read correctly, that the video was a little over two years in the making?

KG: It was 22 months.

Q: Do you feel now that the pressure is on you to go that route with another video in the future?

KG: Definitely the bar has been raised. While I don't know if it necessarily has to be a two year in the making video, but it needs to be special and that is something that has always been important to me with music videos that I want to use them as an excuse to do something really artistic and creative. It's definitely something I have always been conscious of and wanted to do, but it's a little scary after doing something like this one. Everyone is saying 'we can't wait to see what's next' and I'm like 'don't get your hopes up'...(laughs)

Q: I think it is funny that sometimes we can never tell what is going to be viral and explode like in the case of the "In Your Arms" video.

KG: Exactly.

Q: You were recently on the Ellen Degeneres show. How was that experience?

KG: That was pretty surreal. It was a great experience. I was very nervous going in to it, thinking 'Oh, my gosh..what if I trip or cry?' but everyone on the show was super nice and super welcoming and Ellen of course was amazing and genunine. It was just a really fun experience and it was over before I knew it. I was like 'wow, was I really just on Ellen?'

Q: Do you have any upcoming touring plans? What is next on the horizon for you after the holidays?

KG: Hopefully I will be doing a bit of writing in January and in February I am going back to Europe for a tour there and after that will be Australia and Asia. I am hoping in the spring to come back and do a U.S. run and then eventually get back to writing and getting to my next album.

Q: That's awesome! Are you are person that can do a lot of writing while out on the road?

KG: For me, I have never written a song on the road. Sometimes I wish I was that person, but for me writing happens when I am sitting there with my guitar kind of relaxed and on the road I only have my guitar when I am on stage. So, if I'm not holding it, not going to happen (laughs). I have been trying when I am home to really make time for it.

Q: What can you share with our site audience about the "Stairwells" album that we might not be aware of?

KG: With it being my first real, legitimate album it was a very important thing for me, I had done a few CD's in college but they were kind of experimental with my early songs so going into it I was looking a life with ideas of how to be a better person figuring out my life. Bottom line it was 'How do I be better?' and that is what a lot of it is about and I actually named it "Stairwells" because in college I was super shy and I was afraid I would annoy people if I was singing and playing all the time so I would kind of retreat to the stairwells in the dorms or apartment building and sing there for hours. That is where I did most of my writing and it was kind of like my safe place. So, when I was making the album and I was trying to name it, it kind of popped into my head that it would be nice to pay tribute to those stairwells.

Q: That is such a great story. Back to the "In Your Arms" video for a minute..did Jelly Belly jump on board with the concept right away.

KG: They were very helpful. The director Greg Jardin had the idea and we talked about it for awhile,but the budget was very small coming out of my pocket, so I was like 'I'm not going to give us all the money because I don't have alot' so we had a budget to work with and we saw it might not be possible to do it, so we ended up reaching out to Jelly Belly and saying we want to make this music video, here are the plans and the animation, can you help us out? Luckily they donated all of the beans. That was really amazing.

Q: Wow! How much snacking went on in-between takes?

KG: I controlled myself for the first year and then after that it was just way too many being eaten. The good thing was that you really couldn't eat the beans we were using because they had been handled over and over again and were dirty so that just wouldn't have been a good idea. Jelly Belly would occasionally send us little samples of flavors like chocolate covered jelly beans and stuff like that so there was always something to be snacking on!

Q: That's awesome! Do you have a favorite flavor?

KG: I really like Chocolate Pudding, Pina Colada, Green Apple, and Cotton Candy.

If you haven't had a chance to check out the video that everyone is talking about you can watch it below:

It only took 1 still camera + 1 Kina Grannis + 22 months + 2,460 frames + 288,000 jelly beans to create the video.

Amazing!


 


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