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Don't Be A Twit On Twitter
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Are you on Twitter? You know - the site that allows you
answer that pressing question, What are you doing right
now? to your friends, family and colleagues. (Oh... and
you have to tell it in 140 characters or less.) The question
you should ask yourself before tweeting is however, Does
it matter what I'm doing? or Do people really want
to know what I'm doing?
Hey, if you're a celebrity, sure, it would be great to be
a fly on the wall and know what you as a favorite actor or
athlete are up to. After all, most celebrities are too busy
to do more than microblog from their cell phone.
But if you are Joe Blow, just another average guy, the reality
is that tweeting that "it just rained after washing your
car" is pretty pointless.
So here's some great advice on how to tweet effectively: Understand
what it is you are sending out. According to Pear Analytics,
a large random sample of tweets indicated that the average
tweet is one of the following types of messages:
1. Pointless Babble -- Ex. I just washed my car. OR I just
ate a sandwich.
2. Conversation -- I'm running late where do we meet?
3. Pass Along Value (often re-tweeted) -- This stock is hot!
4. Self Promotion
5. Spam
Of these five types, pointless babble makes up almost half
of tweets. That's a lot of twit wasting tweets.
Pointless babble is just that unless you're Ozzy Ozbourne.
After all, who can forget their first time watching him empty
his own trash on his reality TV show? That was funny, but
those mundane daily acts betwen you and I are of no interest
to even your own mother.
The real question you must ask when considering a Tweet is,
Who is my audience? Let's face it, most of us are
NOT celebrities. The question of What are you doing
is one that must be asked in reverse when you think about
tweeting. Do people care what I'm doing? Tweeting
that you just got a parking ticket on a street where the no
parking sign was removed is a great tweet if you want to vent.
Better yet, warn others of the street name and make it a Pass
Along Value tweet.
Tweeting is non-filtered, folks. When you put it out there,
everyone sees it. The my audience question has particular
importance in this case. Twitter user "theconner"
lost her job at Cisco right after landing it with this tweet:
"Cisco just offered me a job! Now I have to weigh the
utility of a fatty paycheck against the daily commute to San
Jose and hating the work."
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continued on page 2 )
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pop,
as in 'popular': (adjective) Pertaining
to the common people, or the people as a whole as distinguished from any
particular class.
Having characteristics attributed to the common people and intended for
or suited to ordinary people.
culture:
(noun) That which is excellent in the arts.
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