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2011: Trendspotting for the Next Decade
Richard Laermer
Review :

According to Richard Laermer, author of 2011: Trendspotting for the Next Decade, you can have a fabulous future - if you start planning for it now.

In his irreverent book, Laermer divulgues important trends and tells readers how they can keep up with them and even start their own trends.

He divides his book into nine parts, all of them snarkily titled and with separate themes. In these sections, he teaches readers how to seek out visionaries, snub fakers, and use technology for everything, among other things.

Through his writing style, Laermer reveals that he doesn't take himself too seriously. Each chapter is only several pages long and starts with a trend.

Laermer makes some interesting predictions on how people will live in 2011 in this futuristic book, and also includes some surprising statistics and observations. His predictions are his own; none of his trends are supported by academic research and he often makes sweeping generalizations. But he does make 2011: Trendspotting for the Next Decade an enjoyable read, and it will be interesting to look back on the book in 2011 and see which of his predictions panned out.

- Ashley

Author Info :

A former magazine and newspaper journalist, Richard Laermer is now the CEO, RLM pr, an agency that practices gospel of Punk.

Laermer has authored numerous nonfiction works, including Full Frontal PR and trendSpotting.

RLM pr Site

 
 
 

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