There's a delicate balance between the intertwining worlds of artistry,
entertainment and humor, but for Atlanta's best dressed alternative rockers Family Force 5 it's an ecstatic equilibrium that remarkably illustrates all three elements, as proven after one listen to the group's sophomore album Dance Or Die, to be released August 19 on CD and digitally. This release is a strategic partnership between the Transparent Media Group founded by the Olds brothers, manager Chris Woltman and producer Joe Baldridge with EMI Music Marketing and Tooth & Nail Records.

"EMI has been involved with Family Force 5 since the beginning," says Bill Gagnon, Senior Vice President of EMI Music. "We are very pleased to partner with the band and with Transparent Media Group for the release of Dance Or Die."

Dance Or Die, the Atlanta-based group's second album, is replete with
rippling rhythms, assaulting electronics, raucous rock 'n roll, and an
all-encompassing futuristic vibe. From the sci-fi synth textures of "Fever"
and the thrash-tinged robotic rocker "Radiator" to its ultra-contagious
title track, Dance Or Die has been described as "a musical version of Mad
Max meets 2001: A Space Odyssey."

The Dance or Die release is a strategic partnership between the Transparent Media Group founded by the Olds brothers, manager Chris Woltman and producer Joe Baldridge with EMI Music Marketing and Tooth & Nail Records. Produced by Solomon "Soul Glow Activator" Olds and Joe Baldridge (Beck, Jewel), Dance Or Die oozes with over the top illustrations, charging out of the gate with funky rhythms, percolating club grooves, undeniably infectious rock n' roll hooks and instantaneous sing-alongs. Imagine an inventive evolution of the gang's eye opening debut Business Up Front, Party in the Back mixed with Prince getting down at a Daft Punk concert where Michael Jackson busts out a moonwalk in the center of the dance floor.

"The last record was a straight up party, but we always said the second
would be a sweaty kind of rock n' roll dance music," says front man and guitarist Solomon "Soul Glow Activator" Olds.

"The really interesting part of the story is that we recorded Dance Or Die
totally independently, paying for all of the studio time, meals and lodging by ourselves with the whole DIY mentality," notes guitarist Derek "Chap Stique" Mount.

It didn't take long for music industry executives to catch wind of this, and before they had even finished recording the band was fielding label offers, finding a new home with EMI Music Marketing and Tooth & Nail Records.

"This deal provides us the opportunity to drive our music to the next level and to work hand - in -hand with an organization that understands what we want to accomplished. We are thrilled to be a part of the EMI family for this release and look forward to this new business relationship and all that awaits the release of Dance Or Die" - Says Family Force 5

Family Force 5 is revitalized, road-tightened and ready for the future so
let's get the party started.

Official Site
MySpace
Tour Dates