Once again teaming up with director Paul Brown (also directed the music video for "King Without A Crown"), Matisyahu returns with the first music video from Light,
his first full-length in three years.
"The idea was to create this kind of organic, underground vibe of how the music and the message gets spread, which is kind of how it happened for me the first time around. It's just people talking to each other and getting out there, spreading the word. In the video you have kids going around the city and putting up posters and fliers and it kind of creates this buzz thing that happens, and ultimately climaxes into this larger thing," explains Matisyahu.
"It kind of goes along with the message of the song 'One Day' and the conscious, positive message. I guess it's how consciousness and positivity get spread like a wave. It starts with a few people, one person does this one good thing and it's like a chain, where you go from one good thing to the next. That's the idea of the song,that positivity and goodness can spread in that same kind of way."

The past four years have been fraught with excitement and challenges for Matisyahu and his Matisyahu mates. Since the release of his 2004 debut, shake off the dust… ARISE, Matisyahu has continued to bring his uncanny, electrifying fusion of orthodox Judaism and classic reggae music to millions of new listeners. His first release on Epic Records, Live at Stubbs, a highly successful live concert recording from the famous venue in Austin TX, has sold nearly 700,000 copies and is certified Gold. Matisyahu drew upon the myriad experiences that led him to such a career pinnacle on his sophomore studio , Youth, which contains the hit single "King without a Crown." A compelling mix of ancient and modern sounds and ideas, Youth also reached Gold certification. Matisyahu's follow-up , No Place to Be has sold 60,000 copies to date. No Place to be is a collection of remixes and rarities featuring the single "Jerusalem (Out of Darkness Comes Light)."

The rising star knows of the struggle of which he speaks. Born in West Chester, PA and raised in White Plains, NY, the young man formerly known as Matthew Miller would undertake a monumental odyssey before discovering his new identity - and voice - as Matisyahu (the Hebrew version of "Matthew," and the name he adopted upon becoming observant). Via adventures in Colorado, Israel, Oregon, and New York City, he not only heard a profound spiritual calling, but also discerned a revolutionary way to share his discoveries and reflections, via the reggae and hip-hop sounds that had long been an integral part of his day-to-day soundtrack. Since, Matisyahu has brought his ground-breaking musical style to thousands of fans across the country with his energetic live shows. He has toured with 311, played numerous festivals (such as Langerado and The Virgin Festival) and sold-out his annual Chanukah season tour, Festival of Lights.

Currently, Matisyahu is busy collaborating with producer David Kahne (Sublime, Paul McCartney, 311, Regina Spektor) on a new full length to be released in late 2008. The pair recently worked together for the Darfur tribute on the John Lennon cover "Watching the Wheels."

Regardless of religious affiliation, most artists will tell you that the creative force is special type of divinity that moves through them. Matisyahu simply seeks to serve as a conduit for the messages of peace and unity that flow through him, to improve the world by sharing his music, and without letting ego or worldly desires interfere in that communication. "That's what I'm aiming for," he admits. "I don't think I've fully gotten there, but that's the goal."